TECHNOLOGY · Bloomberg
Lyft Launches New $9.99-a-Month Lyft Go Subscription With Dash Pass
Published: 2026-11-05T13:00:00.000Z · 3-Minute Executive Summary
Bloomberg reports that lyft Inc. is launching a new loyalty program that includes a Door Dash Inc. membership and credits toward future rides or delivery orders, setting it up to better compete with rival Uber Technologies Inc.'s subscription offering.