ENTERTAINMENT · Variety

Mike Lee and Darren Yan Unveil ISO, a Next-Generation Management Firm Specializing in Creators, Live Streamers, Gaming and Music

Published: 2026-11-05T16:09:05.000Z · 3-Minute Executive Summary

Variety reports that gaming and digital media veterans Mike Lee and Darren Yan have joined together to launch ISO, a talent management firm that specializes in representing the hottest commodities in marketing and media these days: creators and livestreaming personalities. Based in Los Angeles, Lee and Yan have quietly been building ISO's operations for about a year, with […]